For all those who are associated with insurance business need to generate more and more leads in order to run their business successfully. Thus, most of the struggle to find new or old ways of getting best final expense leads. When struck with this kind of situation, it is suggested to use one of the effective ways i.e. direct mail. Most often, insurance agents send thousand mailers in a week to the vast audience. Out of which, they on an average receive 15-20 leads with a positive response back. This is one of an effective ways of getting out on the field and sell insurance to the interested buyers. Similarly, there are many other methods available for getting potential leads, but for that you need to get some professional training in order to learn how to make sales. Note that without learning how to sell final expense, you cannot survive in the competitive insurance market. If you are new in the insurance business and it is important to learn that direct mail is a cost effective method to get more leads. For this, all you need to do is to make presentable yet interesting mails to grab the attention and interest of buyers.