A rise in competition has been commonly noticed in insurance sales market these days. Therefore, one have to act very smartly in order to find new customers, get more sales and make more profit. In addition to making calls to the clients, insurance agents need to make lots of efforts to turn clients into potential buyers. The first and foremost thing for insurance agent to remember is his/her roll. It is essential for them to remember their position and purpose of contracting new clients. Note that, by performing every duty and guiding customers, agents can easily win their trust and turn them into buyers. Secondly, as most of us known the constant changes taking place in insurance industry, thus, agents must be aware of the things taking place within insurance industry and update their clients accordingly. Thirdly, every insurance agents need to keep themselves updated with latest technology. Just like the introduction of the internet has greatly affected almost every industry. Similar is the case with insurance industry. Nowadays, people look for online insurance assistance and agents who can help them in getting insurance as per their needs and requirement. Lastly, insurance agents must follow the policy of doing business face to face. For this, they can conduct mini surveys or indulge in online chatting to talk to their clients personally and give them some personal attention.